Archive for June 2017

4 Reasons I Love My Email List That Have Nothing To Do With Money

Disclosure: Posts on contain affiliate links. For more information see policy.

It seems these days everyone has an email list and a newsletter. Regardless of the field or industry, everyone is hungry for emails. I get it, 10/10 online business owners will tell you that it’s important to have an email list. (Okay, I totally made that statistic up and haven’t done any studies but I bet it’s true.)
Not to be redundant but these are the reasons you typically see:

  • You don’t control your follower’s information on social media; it can get taken away without notice.
  • People buy from people they trust, having a newsletter builds a relationship.
  • It takes X amount of touches before someone will become a customer.

While I agree that if you ever want to make your website a business, you should have a newsletter I’m guessing when you decided to start your website your thought process wasn’t, “I’m going to build a website, start a newsletter and quit my day job. ”
Money is necessary, it’s needed if we want to pay for things like a roof over your head or food, but I wanted to take a second and talk about some of the great benefits of having an email list that have nothing to do with money.

It Helps Me Learn More About My Readers

When I send a newsletter and ask them to reply, I never know if I’ll hear crickets or get an email that brings a tear to my eye. When you send out an email to your list, it gives readers the opportunity to respond privately and honestly. Sure I have a comment section on my blog posts but if I’m talking about a heavy subject like depression or anxiety, it may be intimidating to log into your Disqus account and talk about your struggles with depression for just anyone to see. By sending an email and welcoming them to reply directly to me, I offer them a safe space to build a stronger connection. Also knowing what they respond to helps me know what content speaks to them.

It Helps Them Learn More About Me

You have to be an open book to some extent when you decide to be a blogger but even some stuff you may not want on the internet. When I write an email, I have a lot more leeway just to open up. One of my favorite things each week is writing my newsletter because it reminds me of when I first started blogging and didn’t have an insane content calendar, I could just write about whatever was on my mind. I mean sure, I could go back to that but I am trying to build something, so it’s important to be strategic in what I post. I generally write my emails the night before they go out, while I sometimes write my blog posts weeks in advance. When I sit down to write my newsletter I can update them on what’s going on with me and real time behind the scenes info.

It’s Less Formal

While I never claim to be the queen of grammar, I know that even as a blogger a certain level of formal is expected from the internet. Is the keyword used enough? Is it SEO friendly? Is it at least 300 words? “Insert a piece of advice for a successful and shareable blog post.” In my email, I don’t have to worry about “alt titles” or if I’ve managed to get a green light on my Yoast plugin. I can occasionally go on a rant about what’s happening in my life.

I Can Be Sure They See What’s Going On

As mentioned above (and all over the internet) sharing a blog post on social media doesn’t guarantee anyone will see it. If I share my blog post in my newsletter, I can be sure the people who love me and my work will see it. If I’m launching a new service or program, they know first. If I’m hosting a webinar, I can be sure my top supporters know about it. If I’m featured on another site or do a guest post I share it with my email list. If someone just regularly visits my website without being on the list, they may miss an interview or guest post on another site they might love. I always try to share any off-site posts in my monthly recap/goals post but if there is a limited time bonus, they may miss out.

Remember that while an email list is a huge part of your business, it is so important to build real connections and not generic, superficial ones. Your email list is essentially the VIP area of your online club. You make sure they have ice and limes before anyone else and they get the first shot at meeting any special guests. Here are three ideas of things you can share with your email lists.

3 Things To Send Your Email List

Your highs and your lows.

I follow many online business owners, be it in their newsletter, on social media or just routinely checking their website. I often think with people online they can develop this celebrity, through no fault of their own they seem like they are “better” or just couldn’t understand where you may be coming from with your struggles. I remember a few months ago Melyssa Griffin did a webinar about mindset shifts and talking about her struggles with depression and I had to reach out to her. I had always respected the million dollar business she built but I also had this view of her as a happy sunshine and rainbow type of woman, who couldn’t understand certain struggles. For example the struggle of not wanting to get out of bed when your cortisone levels take a major roller coaster ride because of your anxiety and overthinking. Learning that side of her made me respect her even more.

Expanded text on blog posts.

Many people who have an information based business struggle with how much content to give. If you’re giving it away for free, why would they purchase it? You want to give away amazing content to build your trust but also hold a little something back. You also want to reward your VIP’s. If you publish a post called “5 ways to grow more potatoes” in your email announcing the post hook your readers up with a 6th way to grow more potatoes.

Printables, worksheets and downloads. (Oh My!

I feel like it would be safe to say at least 80 percent of the bloggers I subscribe to is the result of a wanting to get my hands on some content upgrade they shared. That being said that is probably why your subscribers signed up for your list. So keep them by continuing to send that added value. Don’t make them sign up again to get the freebie, sent them a link in your newsletter with the option to snag it. If you want to track the interest of particular offerings, you can set up link triggers in most email service providers.

I try my best to email my list every week so I can stay on their minds without being too annoying. I also feel like unless you are promoting an event, product or offering it can seem like you’re just emailing to email and no one wants that. We all have enough emails we don’t need filler emails. I am able to stay in constant contact with my readers in a personal way using MailerLite. It’s super easy to use and one of the leading email service providers in the industry for bloggers and online business owners.
Do you have an email list? If so, what do you like to send them? How often do you email? Let me know in the comments!

2017-2018 Network Television Trailers

Guess who’s back with television trailers and predictions. This girl! I love this! I haven’t actually seen any trailers for anything that isn’t a remake yet so I’m super excited. Let’s do this live and in color.


Life Sentence

Thoughts: Well Lucy Hale found another job fast. I’m not a Pretty Little liars fan (or foe) but I do like Lucy Hale. Hale plays a millennial who had been living her life the past 8 years preparing for cancer to kill her but then finds out she is in remission. While it’s great news for her family it is a major mindf#ck because now she has to get a job and live life without people protecting her because of the “cancer card.”

Predictions: Besides the PPL fans who will be craving more of Hale I feel like this show has a built in following. I plan to give it a chance it reminds me of what might have happened on (gone too soon) Chasing Life continued. I could see it getting renewed and lasting 3 seasons. I know that is a super specific prediction but there it is.


Thoughts: So this is obviously a remake of a classic show. I didn’t watch the original one. I did, however, watch part of the remake of Dallas and it seems a lot like that. I love the cast! Nathalie Kelley is an amazing actress with beauty and grace reminiscent of classic Hollywood.  How can you not love Alan Dale and Grant Show? That being said. This doesn’t look like something I’d want to watch. The trailer is hyper-sexualized and seems overly dramatic, but I’ve been lead to believe the dramatic form is true to the original’s form.

Predictions: This could go either way. Like with any remake there will be people who are so excited to see the new twist and others who will boycott it without giving it a shot. I don’t see it getting renewed. I think the show may premiere with high ratings and slowly drop over time.

Black Lightning

Thoughts: I had no idea what Black Lightning was when I hit “play” on this video. But man do I know now! I need this show in my life. I first thought….Great another superhero show on the CW… But it’s Levon Hayesssss!!! If you watched the short-lived but amazing Hart of Dixie you know what I’m talking about. Cress Williams has been on my television screen since the 1990s! I first became a fan of his on Living Single when he played Scooter, the love of Khadijah James’ life.  Then fell in love with him as the loveable town mayor in the CW’S Hart of Dixie. Okay, that was a tangent but I am so excited to check this show out.

Basically, it’s about a city that is constantly dealing with violence from a gang called the 100. Black Lightning was the savior of the city until he promised his wife he’d go into retirement because of the danger. As the 100 gets worse he realizes it’s time to come out of retirement.

Predictions: Personal feelings for Williams aside, I think this show will do well. CW has pretty much dominated the superhero network.


Thoughts: This looks really good. I see some familiar faces. Two members of the army receive a hero’s welcome after a mission goes bad. There are secrets and lies, captured soldiers and hot and heavy love scenes.

Predictions: While it looks really good, the CW keeps ordering shows that look like they should be (or have been) movies. I probably won’t watch it. I predict it won’t see season 2.


The Mayor

Thoughts: An aspiring rapper runs for the city mayor as a joke and wins! It looks like it could be funny, deal with social issues and have some warm moments.

Predictions: This show has already been causing some buzz. The media has dubbed it “Trump meets Blackish,” (A show about a person with no political experience wins an election and talks about racial issues in a humor way). I could see it doing well if it is on the Wednesday line up.

For The People

Thoughts: Based on the trailer I would describe this show as the first two seasons of Grey’s Anatomy meets the first season of How To Get Away With Murder. What does that mean? Baby lawyers getting their first meal at the adult table.

Prediction: I can’t pull the trigger on this. It has great minds behind it but I’m not exactly in love with any of the characters. Also, I thought that Notorious and Conviction would be big hits last year but both didn’t even have a full season. I think if given a good night it could get a renewal for a short season, but if I had to make a choice. I don’t see it doing well.

Splitting Up Together:

Thoughts: A couple decides it’s time to divorce after 12 years of marriage but to keep living in the same house. I feel like it’s been done before but I want to watch this show and love it. Jenna Fisher and Oliver Hudson!  Both wonderful actors. It looks funny and very ABC. You know, a show about the new normal for American families… it should be called Conscious Uncoupling.

Prediction: I am going to vote success. People love Jenna Fisher and this is a concept a lot of people can relate to, not the living with your ex part but trying to tow the line between previous spouse and forever parents.

Alex, Inc. 

Thoughts: I spent most of the timing watching this with a scrunched up face but did literally laugh out loud at the end. The premise? Man hates his job impulsive quits and tries to start something new.

Predictions: I am a Zach Braff fan and by a number of times his name is in in the trailer so is, Zach Braff. I want to like it but it looks bad. I don’t see it getting a renewed.

Other ABC Trailers: 

The Good Doctor

The Gospel of Kevin

Ten Days in the Valley



The Resident

Thoughts: Can we please take a minute to talk about this cast? Logan Huntsberg, Emily Thorne, Raj? Okay maybe I’m just listing the character they played on different shows but I can’t help it. Don’t know what I’m talking about? Matt Czuchry (Gilmore Girls, The Good Wife), Emily VanCamp (Everwood, Revenge) and Manish Dayal ( 90210, Switched at Birth). Basically, another medical show, the twist these doctors are fighting against the status quo to make sure they are practicing good medicine and not just running a business.

Prediction: I want to like this and will give it a shot but this isn’t Fox’s wheelhouse. I don’t see it going well.


Thoughts: Two very different men get recruited to work for a top secret organization investigating paranormal activity or aliens… to be honest I’m not totally sure. It looks a little like Men in Black meets Ride Along. I do LOVE Adam Scott (Parks and Rec, Big Little Lies) and Craig Roberson (The Office, This Is The End).

Predictions: This show has great stars leading it but it doesn’t seem super interesting. Looks like it would also be better as a buddy movie. I’ll give it a shot but I’m betting cancellation.

LA to Vegas

Thoughts: Very Fox. It seems like it’s basically a group of airline workers who are forever stuck on the same flight from LA to Vegas. It looks funny but stupid funny.

Predictions: My first response is it will be canceled. However, I thought The Last Man on Earth was a stupid idea for a show but has had 3 seasons. I don’t watch it but still.

The Gifted 

Thoughts: I want to see this! It looks so good. I love the cast! Amy Acker (Angel), Stephen Moyer (True Blood), Blair Redford (Switched at Birth). It looks action packed. I’m shocked Fox is hopping on the Marvel bandwagon but I support.

Predictions: I don’t know that it will be a hit but I do think it will get renewed.

Additional Fox Trailer:

The Orville 


The Brave

Thoughts: A doctor is kidnapped overseas. All the hotshots back home assume it’s retaliation but it turns out it’s strategic because they need her skills. It looks like a great movie. Sorry I know that is my go to but I don’t understand how this show keeps going longterm. Maybe the trailer is just about the first episode and each week they have a new mission? It does look interesting.

Predictions: NBC shows are always so hard to read. I don’t see it being a hit but it might gain an audience. If I have to absolutely choose, it won’t be renewed.

Law & Order True Crime: The Menedez Murders

Thoughts: So there is a good chance you’ve heard about the Menendez brothers before. I learned about this tragic and horrific double murder a few years ago when I caught the 1994 tv movie Menedez: A Killing in Beverly Hills. Basically, two brothers in Beverly Hills murder their parents, go on a spending spree, get caught and blame the murders on the physical, sexual and psychological abuse suffered at the hands of their father. A few months ago the story got some steam when ABC published a special Truth and Lies: The Mendez Brothers- American Sons, American Murders and again when Lifetime announced the new film, Mendez: Blood Brothers (June 11th) starring Courtney Love. So I was shocked to see NBC and Dick Wolf taking on the brutal storyline. It seems like instead of focusing on the brothers and their point of view this will be focusing more on the attorney who handled the defense,  Leslie Abramson.

Predictions: It’s unlike NBC to cancel anything Dick Wolf does (Sorry Chicago Justice). Also if The People Vs. OJ taught us anything it’s that America loves true crime documentaries. If they follow the theme of shows like American Horror Story and pick a new case each season, I think it could be a hit.


Me, Myself and I

Thoughts: Trying to think of the best way to describe this show. I would say a comedic version of This Is Us. You basically see the story of Alex as a young boy, a 40 something and then a 60 something simultaneously. It seems heartwarming. Great cast John Larroquette, Sharon Lawrence, Jaleel White and Bobby Moynihan. In all 3 phases shown it seems like his life is a bit of a mess but he keeps trying.

Predictions: I can see this doing well if it’s on the right night. I think it would do good on the same night as Mom and Life in Pieces. I see a renewal.

Young Sheldon

Thoughts: I will start by saying I have never seen a full episode of the Big Bang Theory. This show does look cute. I love the actor playing Sheldon (Ian Armitage, you may remember him from HBO’s Big Little Lies) and the character of his twin sister seems hilarious. The actress playing his mother, Zoe Perry had a major role in the most recent season of Scandal and for the most part I hated her voice. I don’t mean to talk badly about anyone and I thought it was a character trait but after seeing the trailer I’m not sure. She did an amazing job in Scandal, don’t get me wrong but it’s a bit of a turnoff.

Predictions: Don’t ask me why but I feel like it’s going to flop. I mean it will probably have some steam because of Big Bang fans but I don’t think it will be a hit.


Thoughts: First, I love this cast. In fact, this is probably my favorite new cast. Second, wtf does the name mean? I hate when a good show is ruined by a bad name (Selfie, anyone?).  I feel like people who watch CBS tend to enjoy these shows with wacky family dynamics. It has a good cast so it might get an audience. Basically, this actor loses his wife and his tv show so then he moves back home to his parent’s extra apartment. Putting him right in between his parent’s apartment and his brother and sister-in-law.

Predictions: In hopes of figuring out wtf the name meant I ventured into the YouTube comments and they were not good. I would give this show a chance but I don’t see it lasting more than 2 seasons.


Thoughts: Maybe because this is the last video and I’m just over it but man oh man why do we keep making all the movies into shows? Come up with a new idea CBS! But…. Shamar Moore! Love him! The trailer does look really good but it’s not really the type of show I’d watch.

Predictions: I don’t think that people want this. I’m sorry but the constant remakes are getting old. Not to mention the first S.W.A.T remake wasn’t a huge hit (depending on who you ask). I don’t see it lasting.

Addition CBS Trailers:

Seal Team

Wisdom of The Crowd 

Star Trek: Discover

I don’t feel like I am super excited about any of the new shows but there are a few I will be checking out for sure. What shows do you plan to watch? Tell me in the comments.

June 2017 Goals

Disclosure: Posts on contain affiliate links. For more information see policy. 

You can thank the heavens… the it’s gonna be May jokes are officially over. It’s June and that means we are almost halfway through the year. With it being the last month of the second quarter of the 2017, I’m sure many business owners and bloggers find themselves checking on their progress. While I plan to do a deep dive into my goals and planning later this month, today let’s just see how I did in May and what I’m trying to crush in June.

May 2017 Goals Recap

Personal Goals

  • Read two books

This month I read some amazing books! I finally took the plunge and read You Are a Badass by Jen Sincero, Funny in Farsi: A Memoir of Growing Up Iranian in America by Firoozeh Dumas. Boss Bitch by Nicole Lapin and Secret Lessons by Don W. Weber and Charles Bosworth Jr. 

You Are A Badass ReviewThis book is great. I was nervous because I heard that it might be a trigger for people with anxiety. I didn’t get that from the book. She does say things that could be taken the wrong way if you let it. But the only quote (I noticed) that came across this way was actually a quote by Lao Tzu, “If you are depressed you are living in the past. If you are anxious you are living in the future. If you are at peace you are living in the present.

Funny in Farsi Review: This is a good book. It’s funny and relatable even if you aren’t an immigrant. It’s really just about family and how they can shape us.

Boss Bitch Review: I’ve read a few books geared at female entrepreneurs and this by far is the best. She walks you through the specifics, the sexy stuff and the not so sexy sides of business. It’s not fluff. It’s the same way your best friend would lift you up but tell it to you like it is. If you want to start a business or build your career read this book.

Secret Lessons Review: This is the second book I’ve listened to by these writers and this narrator. His performance is always amazingly captivating. the stories are great because they are real and while not everything works out perfect it’s okay because you know it’s real.
(Side note: This story may be hard for those with a young daughter or if the listener has been a victim of sexual abuse.)

  • Do at least one activity a week for myself that isn’t work related.

I suck at keeping track of this. I have been having one of those months where every weekend is go go go. I did make a trip to San Angelo which was nice and I got some books read. I do feel like my self-care game has been on point. 

  • Do my gratitude/goal journal at least 5 days a week if not 7.

I really took my positive affirmations up a notch in May by not only writing them out each day but taking time to say them out loud and let myself feel them. 

  • Keep meditating and doing visualization

I don’t feel like I did enough visualization in May but I did meditate almost every day. 

Blog and Freelance Goals

  • Have 565 Facebook page likes

550. I know I need to put more time on my Facebook page but I also know that Facebook groups are where you get the most bang for your time. Feel free to drop any tips you have for growing your Facebook audience in the comments. (This isn’t a major priority for me at the moment so I’m not looking for a paid course. )

  • Have 3525 Twitter Followers

3617! I feel like since I’ve started blogging I have continuously grown my following on Twitter but I do think I could step it up a notch and start building more connections. (Adding that to my to-do list now).

  • Have 1255 Instagram Followers

1242. Close but not great. Also adding Instagram to that Todoist task. 

  • Have 1090 Pinterest Followers

1097! Woot woot! 

  • Post at least 4 times this month

This month I did publish 4 posts:

5 Reasons Your To-Do List Sucks

2016-2017 Network Predictions Recap

8 Business & Life Lessons From 30 Pounds of Weight Loss

Outside Looking In: Why You Need to Talk to People Outside of Your Industry

  • Do audio versions on relevant posts.

So this isn’t a no or a yes. I did do the audio versions but haven’t edited and published them up yet.

  • Publish on another site

I haven’t pitched anything new. I do hope to start pitching posts again in July.

  • Complete the work for my content series

What a difference a month makes. I joined a new mastermind and have decided to hold off on the content series. We are doing a content strategy week soon and I don’t want to work too far ahead on content that might change.

  • Launch my web show.

Coming soon, my friends! 🙂 

  • Go to a live event

I went to one and it wasn’t totally what I’d hoped for. But I am getting better at my elevator pitch. 

Health and Fitness

  • Make meals at home 80% of the time or only eat out 4 times of the week.

I feel like I’ve been doing this but since I get rid of my food diaries at the end of each week I feel like I should update the way this goal is written. There was one week this month where I was just swamped and went out to lunch nearly every day but each day I had a salad and chicken so I was still on my diet plan. I’ll think of a new way to gauge this.

  • Go to a gym class at least 8 times this month.

Why am I the way I am?!? Haha. It was fun to get back into Zumba and no one seemed to notice my absence. My company is supposed to change locations this week so hopefully, with the shorter commute, I can make class on time. 

  • Lose 5 pounds more pounds

I have more to go but am technically only 3 pounds from my goal weight.

June 2017 Goals

Personal Goals

  • Read three books
  • Do at least one activity a week for myself that isn’t work related.
  • Do my gratitude/goal journal at least 5 days a week if not 7.
  • Do daily affirmations.
  • Meditate every day.
  • Do visualization at least twice a week.

Blog and Freelance Goals

  • Have 560 Facebook page likes
  • Have 3640 Twitter Followers
  • Have 1260 Instagram Followers
  • Have 1105 Pinterest Followers
  • Post at least 4 times this month
  • Do auto versions on relevant posts.
  • Go to a live event
  • Do Quarter 3 Planning and Outline

Health and Fitness

  • Make meals at home 80% of the time or only eat out 4 times of the week.
  • Go to a gym class at least 8 times this month.
  • Lose 3 more pounds

May was a month that really hit me like a ton of bricks. I feel like I got hit with a much-needed sense of excitement and have really gotten my focus back on what I want to do the rest of the year. I’ve also made some pretty gnarly new business friends as I get myself more focused.

How was your May? What are your big goals for June? Ready to finish the second quarter strong? Tell me in the comments.